28 Dec

Has Technology Made The Traditional Real Estate Agent Obsolete?

It is true that technology has started to advance much more regularly than in the previous decades. However, there are some things that just cannot be replaced by the technology. Saying that technology can replace a traditional real estate agent is as irrational as saying that robotic females can replace human wives in the future. Yes, the robots can help you in doing the daily chores but they do not have a heart to process feelings and this is the exact point which we want to relate here.

Why technology cannot replace the real estate agents

Buying and selling real estate is much more than numbers and dreamy houses. It’s more about understanding the needs, feelings and emotions of a person to get them what they want. There are certain things that just cannot be replaced by the technology no matter how much it advances. Things which are depicted by past experiences, feelings or vibes of a particular place can only be comprehended by a human.

In addition, technology cannot point out to you the minute differences between one property and another. Think about sunshine trying to reach your room but getting blocked by a big building in between. Can technology understand why this is a deal-breaker? If you try to modify your search, you will just end up getting results of houses that have more artificial lights in them.

The point is, nature plays a great role in determining our mood and interest towards a particular place. Since this is only understood by humans, technology can never replace what one feels about something.

The bonding matters

The relationship between a real estate agent and a client is just like a close bond. Both of them are trying their utmost to make the other understand what they want. The deeper and better the bond is between two people, the easier it is for each other to comprehend the needs of one another. Hence, human relationships are one of the most important factors in almost any area of life and this is something which robots cannot replace. This is exactly why we mentioned at the start of this article that technology may make connectivity and communication easier but there’s no way technology can compete with a human relationship. It’s just like saying that money can buy love, it just cannot.

Advertising is only part of the selling process

Many people think that advertising their property is all that they need to do to get their property sold. This is not entirely true because advertising is just one of the steps that you need to make and there are several other steps that need to be taken to ensure a successful sale. Advertising does play a role as it’s crucial to allow your property to reach its potential buyers but just because you have access to technology, it does not mean that advertising is the only step you need to take or that it is the only move that needs to be made in the entire selling process.

As much as we emphasize on the role of agents is less. Let’s reiterate the fact that real estate agents are those people who know the property markets inside out. They’ve seen hundreds of thousands of sales and they’ve met countless buyers of distinct nature and preferences. So, a real estate agent is someone who is extremely experienced in his work. He knows what he’s doing and he’s only there to help you sell your property. In addition, technology cannot help you negotiate with your client but an agent certainly can and that also in a very impressive and skillful way.

Technology can make a real estate agent even stronger

Whether technology can replace real estate agents or not is one way to look at the argument but what if technology itself is used in order to strengthen the way the agents work?

It’s true that technology alone is also powerful, no doubt. The ability to instantly update your social media status, add messages on your Facebook campaigns with a single click, talking to people for free via chat, finding out useful data and extracting out the trends – it can’t get easier than that!

However, you still need real estate agents to walk the streets, connect with the people, get to know what they are looking for and work in your favor. With technology available at hand, real estate agents can also carry out all types of communications with an internet which can save up a great ton of time and speed up the process.

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